July 21st, 2010 — 12:29pm



When we started out, we never dreamed we be doing work for huge multinational corporations. However, we’re doing just that. We’ve just finished designing and developing a pretty cool, graphics-rich Powerpoint presentation for Nestlé.
Nestle will be using this piece to help recruit talented recent grads for job openings in this global company. It had to help attract attention and represent Nestlé as a fun and exciting place to work. We were instructed to push the limits of their brand guidelines without overstepping them.
We loved putting it together but were reminded that doing work for big, enterprise companies comes with certain constraints. We had to dial back some original ideas to make sure that the presentation ran smoothly on Powerpoint 2007, which claims to be able to handle video, but in reality, not so much.
It’s a big investment for a big company to upgrade, we know, but the marketing and communications world both pushes and is pulled by technology. We thrive on leaping hurdles like this one to create a great product for our clients, but we like to urge them to stretch, too. Just don’t get us started on Internet Explorer 6…
Comment » | Clients, motion graphics
July 3rd, 2010 — 12:54pm
It’s the July 4th weekend, and we’re busy celebrating America’s great history. Not that we don’t every day, what with our offices just down the street from Independence Hall, the Liberty Bell and the National Constitution Center. We’re not even very far from Betsy Ross’ house!
We’ve been working at helping folks to promote heritage, too. We’ve recently launched a new site for Heritage Consulting Inc., whose principal, Donna Ann Harris, is a nonprofit management trainer and historic preservation program designer extraordinaire. An author (her site promotes her book and other publications) and a downtown management guru (towns all across the country reach her through the web to book lectures, training programs and other consultancies), Donna does interesting and worthy stuff all over the country. We’re glad to help get the word out, and have just re-designed her e-mail marketing package, too.
Speaking of worthy stuff, Preservation New Jersey’s online communications program keeps getting kudos – and flattering imitations. The little nonprofit in Trenton helps people in the Garden State to protect the surprisingly huge number of historic places there (we didn’t know that there are more American Revolutionary War historic sites and battlefields in New Jersey than in all the other original 13 colonies/states combined!). Their big, content management-based website, built by TDG and maintained mostly by the group’s staff, includes a cool interactive photo-sharing program, “Someplace … not anyplace,” that has been mimicked by other colleague organizations nationally. We’ve also been teaching them the finer points of social media communications; it’s satisfying to see self-identified historians Tweeting!
2 comments » | Clients, Social Media, Uncategorized, web design